Privacy Policy
Collection and Use of Personal Data
This privacy notice informs you about the collection of personal data when you use our website. Personal data means any information that identifies you or can be used to identify you, e.g. name, address, e-mail addresses, user behaviour.
The controller pursuant to Article 4 (7) General Data Protection Regulation (GDPR) is
Maude & Melon GmbH
Staubhusen 180
9015 St. Gallen
Switzerland
Tel.: +41 7 9 793 09 06
E-Mail: contact@maudeandmelon.com
If, to provide individual functions of our offer, we make use of any contracted service providers or if we wish to use your data for advertising purposes, we will inform you in detail about the respective processes below. We will also specify criteria for how long we store your data.
Your rights
You are entitled to the following rights towards us regarding your personal data:
Right to information,
Right to rectification or deletion,
Right to restriction of processing,
Right to object to the processing,
Right to data portability.
To exercise your rights, you may contact the controller, using the above contact details.
Objection against the processing of your data or withdrawal of consent
If you have consented to the processing of your data, you may withdraw such consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
Where we base the processing of your personal data on the balancing of interests, you may object to such processing. This is the case if said processing is not required for fulfilling a contract to which you are a party, but for other purposes, details of which we will provide in the description of those processes below. When exercising such an objection, we ask you to give the reasons why we should not process your personal data in the manner we intend. In the event of your justified objection, we will examine the situation and either cease to process your data, or adjust data processing, or point out to you our compelling legitimate
Obligation to provide personal data
You are not obliged to provide the personal data collected on this website. There is no legal, contractual or other obligation, nor is the provision of your personal data required to conclude a contract. Insofar as the data collection is required for a faultless display of this website, data are collected automatically during buildup of the website or after you have provided your consent.
Contacting us or subscribing to our newsletter is usually not possible without providing the minimum data.
To place orders in our online shop, the corresponding mandatory details are required for the conclusion of the purchase contract and the execution of the payment. A purchase is not possible without this information.
In order to register as a customer and create an account, the mandatory information must be provided. No account can be created without this information.
Collection of personal data when you visit our website
When you visit our website for information purposes only, i.e. if you do not register or otherwise provide information to us, we only collect the personal data that your browser transmits to our server. When you visit our website we will collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security.
IP address
Date and time of the request
Time zone difference to Greenwich Mean Time (GMT)
Content of the request (specific page)
Access status/HTTP status code
Website transmitting the request
Websites accessed by the user’s system via our website
Bytes downloaded
Browser
Operating system and interface
properly function, is based on § 25 (2) Nr. 2 TTDSG. All other cookies will only be stored once you have consented to their use, the legal basis in these cases being § 25 (1) TTDSG in connection with Article 6 (1) a GDPR. You can revoke your consent language and version of the browser software.
We store these data in a log file for a period of 14 days. After that, the data will be deleted.
This website is hosted by an external hosting provider. The personal data collected on this website are stored on the hosting provider’s servers. We use Hostinger as a hosting provider. To ensure data processing compliant with data protection laws, we have concluded a data processing agreement according to Article 28 GDPR with our hosting provider.
Cookies and local storage
In addition to the mentioned data, cookies are stored on your computer when you visit our website. Cookies are small text files that your browser stores on your hard drive which transmit certain information back to the party that has set the cookie (in this case, us). Cookies cannot run programs or transfer viruses to your computer. They serve to make the internet offer as a whole more user-friendly and effective.
Storage of those cookies which are required for this website to at any time using the link in the footer.
This website uses the following types of cookies; the scope and functionality of which are explained below:
Transient cookies
Persistent cookies
Transient cookies are automatically deleted when you close your browser. They include, in particular, session cookies. They store a so-called session ID, which allows separate requests of your browser to be assigned to the same session. This will enable us to recoginse your computer when you return to our website. Session cookies also include the cookies that we use to ensure the correct display of our website on the device used by you. Session cookies will be deleted when you log out or close the browser.
Persistent cookies will automatically be deleted after a specified period of time, which may vary depending on the cookie. You may delete cookies at any time in the security settings of your browser.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. However, if you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
Cookies are used for the following purposes on this website:
Necessary cookies which are required for the basic functions of the website, such as the shopping cart, checkout, forms or consent management and cannot be disabled. The legal basis for the use of these cookies is § 25 TTDSG (2) number 1.
Cookies set by Google Analytics to gain information about visitor flows on our website. These cookies are only used with your consent. The legal basis for the use of these cookies is § 25 TTDSG (1). Your consent can be revoked at any time via the link in the footer.
Cookies used by various marketing technologies, for instance so-called tracking pixels. These services from Google, Facebook or MailChimp allow us to deliver targeted advertising on other websites or social media profiles and to analyse the effectiveness of our advertisements. These cookies are only used with your consent. The legal basis for the use of these cookies is § 25 TTDSG (1). Your consent can be revoked at any time via the link in the footer.
Contacting us
When you contact us by e-mail or via our contact form, we will store the data you provide (your name, e-mail address, message and possibly your phone number) in order to answer your query. Once storage is no longer required, we will delete all data collected with regard to your query or will restrict processing if statutory retention obligations exist.
We process these data to respond to your request. Said processing is based on a contractual basis (Article 6 (1) b GDPR) where this relates to questions about your purchase of our products. With regards to general customer service and answering your queries, said processing takes place for the purposes of our legitimate interests (Article 6 (1) f GDPR), as it enables us to provide you with satisfactory customer service.
Use of our webshop
If you would like to order in our web shop, we will require such personal data as is necessary for the completion of your order and thus the conclusion of our contract with you. Mandatory information required for the execution of this contract is marked separately, any further information may be provided voluntarily. Specifically, we collect the following data:
last name
first name
company (optional)
phone number (optional)
delivery address
invoice address
e-mail address
We will process the data provided by you to fulfil your order.
If you wish, you can set up an availability notification for sold-out items by entering your e-mail address.
We may also process the information you provide to inform you about other interesting products we offer or to send you e-mails containing technical information.
We are obliged by legal commercial and tax regulations to store your address, payment and order details for a period of ten years. However, after two years we will restrict processing, i.e. your data will only be used to comply with our legal obligations.
To prevent unauthorized access to your personal data – especially payment data – your order will be encrypted using TLS technology.
The following options are available to you for payment: Prepayment, credit card, Paypal, Klarna SOFORT, Twint.
To complete your payment, we will forward you to our payment service provider. The service provider is responsible for the processing of your personal data for the purpose of the payment and for fraud prevention or credit checks. Please contact the service providers directly with any questions you may have:
Paypal is provided by PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg. The privacy notice of Paypal can be found here: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
Klarna SOFORT is a service provided by Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden. The privacy notice of Klarna can be found here: https://www.klarna.com/international/privacy-policy/
Your orders will be shipped via DHL. In order to send you the desired items, we will transmit your name and delivery address to DHL.
Customer account
You have the option to voluntary register as a customer in our online shop and create a customer account. For this purpose, it is necessary to provide your name as well as a username and password determined by you and an e-mail address, which we will use to contact you. Please keep your password confidential and protect it from unauthorized access by third parties. You may change your password at any time under “account details”. To do this, you will need to provide the existing password. If you have forgotten your password, you can request a direct link to assign a new password by providing your e-mail address.
Creating a customer account is not a requirement for the use of our online shop. However, in the protected customer area, you have the possibility to store your name and delivery address, view your order history, previous invoices for future references as well as manage your newsletter subscription, gift vouchers and possibility to set availability alerts.
The legal basis for the processing of your data is Article 6 (1) b GDPR, as we process your personal data in the context of a contractual relationship or to initiate such a relationship.
We will store your data until the deletion of the account, and then permanently delete if no legal retention periods exist. To request deletion of your user account, please e-mail us at contact@maudeandmelon.com
Direct Marketing
You can subscribe to our marketing emails to receive infomation and updates about our products. For this purpose, we require your email address and consent.
Our marketing emails are sent via Klaviyo, a marketing service we use to manage our mailings. The subscription form where you can enter your data and consent to our marketing emails is provided by Klaviyo, and data entered there will be processed for us by Klaviyo. We have concluded a data processing agreement with Klaviyo, which obligates Klaviyo to process data according to our instructions and inline with data protection regulations, as well as to implement sufficient measures for data security. Klaviyo will process your data on servers in the US. As Klaviyo maintains a certification for the Trans-Atlantic Data Privacy Framework, data are transmitted to the US based on Article 45 GDPR.
As part of the subscription process, you will be required to verify your email address via what we call a double opt-in. This means that after registering, you will receive an email asking you to confirm your subscription. If you don’t confirm, your registration will be canceled. So that we can document and prove your consent, we will store the time & date of your registration and the subsequent confirmation, as well as your IP address and the wording of your consent. The legal basis for the documentation of your consent is Article 6 (1) f GDPR, as we have a legitimate interest in being able to prove that you actually signed up.
Once you have confirmed your subscription, we will store your email address to send you marketing emails. The legal basis for this is your consent and thus Article 6 (1) a GDPR. Where we do not require consent to send you marketing mails, as may be the case if you are an existing customer, the legal basis is Article 6 (1) f GDPR, based on our legitimate interest in sending marketing mails to our existing customers.
We will track and evaluate your interactions with our marketing mails, for instance whether you have opened a particular campaign, which links you have clicked and how often you click them. Klaviyo will also provide information about your possible location based on your IP address, so that we may be able to tell which city or region you were in while interacting with our mails. We use this information to optimise the content or frequency of our marketing mails and to send you updates on products we think you might find interesting. Where you have provided your consent, the legal basis for this is Article 6 (1) a GDPR. In other cases the legal basis may be Article 6 (1) f GDPR, as we have a legitimate interest in optimising the content and frequency of our marketing mails.
You may revoke your consent to marketing mails and the tracking of your interactions at any time by unsubscribing from our mailing list. Simply click on the link at the end of our marketing mails or email contact@maudeandmelon.com
We will store your data as long as we keep sending you marketing mails, usually until you unsubscribe. We also regularly review our mailing list and delete email addresses which are no longer required because they are, for instance, undeliverable or have been unsubscribed. We will delete your consent, email address and any connected user data when you revoke your consent or in any case no later than 3 years after the end of that year. We reserve the right to store your data for these 3 years based on our legitimate interest in proving your consent retrospectively in case of a legal dispute. The legal basis is Article 6 (1) f GDPR.
We may use your name and address to send you marketing, such as offers or information about our products, in the post. The legal basis is Article 6 (1) f GDPR, as we have a legitimate interest in direct marketing. You may object to this at any time without giving reasons.
Klaviyo will also use cookies on our website, both for the integration of our mailing list and to correlate website visitors to newsletter subscribers or to analyse traffic on our website. These cookies are only used with your consent. The legal basis for the use of these cookies is § 25 TTDSG (1). You may revoke your consent at any time via the “Cookie Settings” link in the footer. The legal basis for the processing of your personal data is Article 6 (1) a GDPR.
Retailer online shop
Retailers have the possibility to register themselves as a pre-approved retailer to purchase goods under special wholesale conditions in our retailer shop. In order to create a retailer account, please provide the following data: name, address, e-mail and password. Upon receiving your request, you will receive a confirmation e-mail. Your request will be processed and your account will be activated as soon as possible or you will be contacted should additional information are required.
The legal basis for the processing of your data is Article 6 (1) b GDPR, as we process your personal data in the context of a contractual relationship or to initiate such a relationship.
The data will be stored until the deletion of the retailer account, and then permanently deleted if no legal retention periods exist. To request the deletion of the retailer account, please send a corresponding notice to contact@maudeandmelon.com.
As a pre-approved retailer, you have the possibility to subscribe to our retailer newsletter mailing. The newsletter contains product news, special offers and promotions. More information regarding newsletters, the legal basis and the documentation of your consent can be found in the previous section “newsletter and mail advertising”.
Fury Friends
If you submit an image of your dog under our “Fury Friends” section, we will publish it on the appropriate page on our website. If you had agreed to the Instagram usage, we will post the image there if applicable.
Submissions can be made via mail.